The almond experiment

Steve Jobs is now famous for saying that consumers don't know what they want until they are shown. This same principle is equally true for food.

I am spending a lot of time at home working. This means that whenever I have a craving during the day, I'm covered. This post is in no way meant to brag, but our home is filled with good snacks to choose from, including mucho candy. While you can usually find me munching on some pretzel m&ms, lately I've switched things up. Every time I want to grab some candy, I instead go for the plain almonds. It doesn't seem like that glamorous a snack, but every time I go almond, I find that I really did want to eat almonds. Not to mention, I feel healthier too.

So my take home is that your brain can deceive you in what you want to be eating.